Driving Engagement For Technology Brands
As marketers, we frequently have to adapt to industry and customer shifts. This is especially true in the technology sector, where constant innovation is the name of the game. With more empowered...
View ArticleLeveraging Four Distinct Patient Archetypes to Drive Engagement
In the healthcare industry today, patients are empowered. They are more informed than ever before. Recent multi-channel advancements in technology allow patients to know what they want and need, before...
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Canada’s Anti-Spam Legislation: What Marketers Need to Know
For the purpose of this POV we will focus on email only and it should be made known that this POV is not intended to be legal counsel. Canada’s Anti-Spam Law (CASL) is a strict law that applies to any...
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Risk & Benefit Compliance in a 140-Character World
After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will impact the way brands go to market digitally. The...
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A Tribute to the Legendary B2B Marketer John Lennon
Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here. Time to pay homage to one of the unsung B2B marketers of the ages: John Lennon....
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Q&A: A First Look at the Rosetta In-Store Customer Engagement Solution
At next week’s Demandware XChange event in Las Vegas, the Rosetta team is unveiling the latest iteration of Rosetta ICE, our In-Store Customer Engagement solution. This new, tablet-based engagement...
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Customer Engagement by the Numbers: Rosetta and L2 Examine the Keys to...
It’s one of the most important questions facing marketers: “How can I forge deep, lasting relationships with my customers that drive bottom-line growth?” Customer engagement agency Rosetta and business...
View ArticleSEO in the Year 2700 Part 1
The Next 35 Years There are hundreds of articles in the digital marketing blogosphere heralding the imminent demise of SEO. Some even claim it’s already dead. I must have missed the funeral. The work...
View ArticleSEO in the Year 2700 Part 2
In my previous article, we examined a world in which artificial intelligence (AI), although not yet smarter than humans, is managing search results; customers are trading privacy for deeper...
View ArticleThe Economics of Engagement: Quantifying the Link Between Engagement and Growth
Engagement is complex. It can be difficult to measure, a challenge to track, and financially minded executives may be skeptical about the likelihood of it translating into concrete business value. Like...
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